ZV Product Design

VIKTORYIA ZAKHARAVA

Empowering UX Leader & Product Innovator

Hi, I am a UX leader, product designer, design thinker, and human-loving optimist based in Bologna.

(01)

WELCOME

(02)

ABOUT ME

I'm a Lead UX Designer with over 10 years of experience designing and delivering user-centered digital experiences in both B2B and B2C sectors.

I have a proven track record of developing innovative solutions that address complex business challenges and improve customer engagement. I'm passionate about collaboration and enjoy working with teams to create meaningful user experiences.

I lead the creation and execution of user-centered design strategies, driving scalable solutions and fostering collaboration with development teams.

Product Leadership

I develop user experience visions and UI frameworks in Agile environments, creating user flows, wireframes, and design systems.

UI/UX Design

I craft comprehensive user research strategies utilizing interviews, surveys, and analytics to deeply understand customer experiences.

UX Research & Analytics

I have hands-on experience with BI and data visualization tools, collaborating on projects to implement best practices in dashboard design.

Data Visualization

Designed and scaled end-to-end UX research frameworks aligned with product goals.

Research Leadership Highlights

METHODS

Tools

Driving user-centered innovation with research-led design thinking

Research Strategy

I lead research-driven design strategies that turn user insight into meaningful product experiences. My approach blends deep research expertise with cross-functional leadership to guide teams toward impactful, user-centered solutions.

EXPERTISE

(03)

Led research initiatives for enterprise clients, aligning insights with business strategy.

Global Collaboration

Conducted and synthesized qualitative and quantitative research methods.

Mixed-Methods Expertise

Translated insights into prioritized design solutions and feature development.

Research to Action

EXPERTISE

Surveys

User Interviews

Remote Testing