After Kantar merged its technology units into one portfolio solution, we were left with different applications—XTEL, Richmix, VR, and IQ—each with distinct operational goals, technology frameworks, user interfaces, and user experiences. It became critical to find a way to unify the experience and create UI consistency, allowing these applications to function as parts of a cohesive solution. To achieve this, we needed to develop a new vision and collaborate on creating updated UI guidelines and a design system consisting of scalable and adaptable components and experience patterns to meet the diverse needs of each unit.

As Lead UX & Product Designer, I:

• Defined the vision and roadmap for the design system.
• Conducted a cross-product UI audit and pattern inventory.
• Led a team of three designers and one front-end developer in component creation.
• Established the documentation structure and contribution model.
• Facilitated design–development alignment workshops and governance sessions with global teams.

80+ reusable components designed with accessibility and flexibility in mind.
After initiating the process by categorizing components based on functionality and design principles—using categories such as Atoms, Molecules, Organisms, Templates, and Pages—we created a visual map of UI components in Miro. This map was designed to reflect how the components fit together, from the smallest to the most complex, and to illustrate the dependencies and interactions between them.